Tasks:• Development of brand identity, product design, and execution of multiple advertising campaigns over several years, including a
crowdfunding campaign in North America.
My Role:• Designing the logo and identity elements (color schemes, application guidelines, packaging).
• Contributing to planning and managing video shoots: casting actors, selecting locations, coordinating with the team and models on set, and ensuring the product aligns with the brand identity.
• Conducting product photoshoots, including independent shooting and collaboration with photographers and the production team. Developing concepts, selecting props and decorations, and editing photos.
• Designing the product and its packaging.
• Collaborating with stakeholders and investors, presenting the product and ideas.