Tasks:
• Development of brand identity, product design, and execution of multiple advertising campaigns over several years, including a crowdfunding campaign in North America.

My Role:
• Designing the logo and identity elements (color schemes, application guidelines, packaging).
• Contributing to planning and managing video shoots: casting actors, selecting locations, coordinating with the team and models on set, and ensuring the product aligns with the brand identity.
• Conducting product photoshoots, including independent shooting and collaboration with photographers and the production team. Developing concepts, selecting props and decorations, and editing photos.
• Designing the product and its packaging.
• Collaborating with stakeholders and investors, presenting the product and ideas.

Tasks:
Development of educational materials for a foundational design course (1.5-year adult education program) for a platform with a monthly audience of 3 million users.

My role:
• Developed an interactive educational course for aspiring product designers, focusing on branding, product creation, and visual communication.

• Led design efforts to maintain consistency across learning materials, improving the learning experience for users.

• Mentored junior designers, guiding them in creating on-brand visuals for various digital and print materials.

Tasks:
Development of a brand identity for an English language platform, including media materials.

My role:
• Visual concept and art direction.
• Photo and video shoot, graphics, color correction
• Direct work with the client, development and approval of the visual concept, mood boards, references.
• Photoshoots, illustrations for course programs and learning materials, interactive flashcards, and basic animation.

Tasks:
Development of brand identity for a product line consisting of over 70 items across 10 categories, sold in 55 countries worldwide.


My role:
• Contributed to brand identity creation, packaging design, and advertising campaigns, as well as B2B design (web, presentations), collaborating with clients and partners.
• Developed the concept for a social media advertising campaign and conducted photo and video shoots in Austria, Germany, at the Audi factory, and on racetracks.
• Long-term collaboration across various roles and teams, including design, branding, and marketing.

Thanks to its unique positioning, many artists, diplomats, and cultural figures from Europe and the U.S. spent time here. The opening event featured a concert by Manizha (Eurovision 2021 contestant), as well as contemporary art exhibitions.
https://kreutzflat.com/en

My role:
• Logo development, graphic design concept, menu, website, posters, and presentations for partners and investors. Brand book.
• Multimedia design for events, including animation for videos to be used on projectors.
• Participation in the project launch and ongoing management team, taking part in strategic and marketing sessions. Working with partners and contractors. Managing design and video production contractors.